Fold Factory’s Fold of the Week
The fold of the week is a special one. Coupons are a great item for encouraging conversions. Mailing houses spend huge amounts of resources mailing coupons to potential prospects and a lot of science goes into determining what methods deliver the best return.
Folding coupons in the right way can raise the open rate and help get more conversions. Mail that gets opened is far more likely to convert than mail that’s thrown away. Seems pretty straightforward. However, actually convincing someone to open mail is not as easy as you would think. There are many clever tricks that can raise the percentage of recipients who open and read marketing mail.
Watch the video below to learn some clever ideas for folding coupons: