The clock is ticking down to PRINTING United 2024, America’s largest print show in Vegas is less than two months away! Standard has reserved 5,000 square feet of space for the expo, their largest showing yet! As in previous years, they are offering their VIP program which allows for live demonstrations that are pre-scheduled, ensuring you get the best look at the equipment you want to see with staff to showcase capabilities and answer questions. We always enjoy this exciting event.
By registering, you not only have Standard VIP demos but also will receive a free customer badge as well for the event! If you are interested in their program, please let us know and we would be happy to get you registered! The following products will be on display:
- BQ-300 Perfect Binder
- BQ-500 Perfect Binder with HT-1000V Three-knife Trimmer, SL-480 Cover-Edge Trimmer, and GF-500 Gauze Feeder
- ESF-1000 End Sheet Feeder
- AFV-566FKT Folder
- PF-40L Folder
- PF-P3300 Tabletop Folder
- StitchLiner Mark V Saddlestitcher with HSF-50 High-Speed Sheet Feeder inline with Hunkeler UW8 Unwinder and CS8 Cutter
- StitchLiner Mark IV Saddlestitcher with VAC-L600H Towers and HOF-400 Sheet Feeder
- SPF-2000 Bookletmaker with VAC-L1000 Tower
- SmartSlitter
- RD-N4055DMC Die Cutting System with CSF-40RD Card Stacker
- CRF-362 Creaser/Folder
- APC-610 Paper Cutter
- iCE LiNK Bindery Control System
How Elections Will Impact the Industry
- Increased Demand for Print Materials: Elections drive demand for both campaign and voter information materials, with government entities and nonprofits alike needing flyers, posters, banners, etc.
- Short Turnaround Times: With the fluid state of the political environment, rapid changes and last-minute requests are likely to be common as organizations are pressured to achieve political results.
- Personalization: Campaigns are increasingly using data analytics to tailor printed materials to specific demographics. Be prepared for this increased need for customization in jobs.
- Integration of Print and Digital: There is a growing need for materials that align with digital campaigns, such as QR codes or personalized URLs. Offering this up front can put you ahead of the competition!
So How Can I Get Ready?
- Preventative Maintenance: With high demand for political materials, it’s good to savor the increase in business. But avoid machines going down when you need them most, tune them up beforehand!
- Consumables: As the pace quickens are we approach November, it’s best not to rely on the supply chain being able to accommodate your needs as everyone races to campaign as much as possible. Stock up now!
- Develop Election-Specific Strategies: This is a unique environment for print production. Highlight your experience, speed, quality, pricing, or all the above when targeting political clients to help give you an edge when going after these specific leads.
- Train Staff on Election-Specific Requirements: Educate team members on relevant compliance issues that may apply to these materials, and check in with your team to see how they prepared they feel for these jobs.
Recently, Printing Impressions put on an enlightening webinar on how Inkjet production has been successful in a number of cases for in-plant production in education. Experts discussed the remarkable advancements in inkjet technology.
Inkjet is the Future
They highlighted improvements in inkjet heads, inks, substrates, and press mechanics. These innovations have made color printing more affordable, reduced running costs, and minimized equipment footprints. Additionally, inkjet presses offer advantages such as lower maintenance, cost-effectiveness, and higher reliability. The experiences of Iowa State University and Charlotte-Mecklenburg Schools underscored the benefits of adopting inkjet technology in educational settings. Some key points are listed below, but click the button to access the entire slide deck!
